Social media has been tailor designed for retailers. Sure, you may know your regular customers and say “hello” in their mind when they make their purchase. But before the advent of social media marketing, that has been probably the only real affordable way to keep in touch with them.
High end stores could maybe afford a published newsletter every now and then.
Smaller stores with regular purchases could maybe make use of a loyalty card (usually with a plastic stamp for every purchase).
But not much more.
Now retailers may use various methods to keep customers loyal and informed.
Probably the simplest social media marketing presence to set up is just a Facebook page. They’ve a built in process that takes you step-by-step through the initial page creation and next it’s only a matter of keeping the page current and encouraging your web visitors to participate your page.
The encouragement process is often by way of promotions and events but only for people who have signed around your page.
This technique alone can enable you to increase customer loyalty along with increase their spending.
Nevertheless, people can get bored quickly if whatever you do with your social media marketing is sell what to them. That’s not why they thought they logged onto Facebook – smm panel although the amount of adverts on that site inform you that they are being treated more and more commercially.
Gossip is good – you can tell people about birthdays, your pets, even everything you did at the weekend or last night as long as it’s fit for public discussion!
The more you need to use your social media marketing to develop a relationship with your regular customers, the better.
Once you’ve accumulated a number of people in your company Facebook page, you can also use the advertising function on that site to focus on more potential customers. There’s an excellent drill down facility on their advertising panel that will allow you to to achieve this although you need to keep yourself informed that – much the same as Google’s AdWords – it’s built to line Facebook’s pocket first and foremost so it’s best to have some assistance from a specialist if you never want to pay more than you bargained for.
For retailers, social media marketing also expands to cellular phone communications.
It’s easy to ask your web visitors to sign up for texts that contain news and promotions from your own company. As long as you keep the amount of messages reasonable and the worth they give high, they can be an excellent way to drum up trade almost instantly.
Text messages have a higher “open” rate – more than 9 out of each and every 10 messages sent are read within a few minutes of being sent.
Meaning that if you’ve got a clear shop or restaurant or whatever and can make a compelling offer, you can change that round very quickly. It’s not uncommon for restaurants who’ve used text offers to have a queue at the door later that day. Exactly the same goes for retailers who offer a flash sale but only to people who’ve received the text.
Is Social Media a Revolutionary Force and What Does It Mean to You?
Several things happened before week. The people of Egypt removed Hosni Mubarak as their ruler and I had dinner with high school friends that I had not seen for decades. What’s the text? Social media. The leader of Egypt’s revolt was a Google executive; I reconnected with my high school friends on Facebook.
I was also a person in a panel on “How exactly to Use Social Media to Build Your Business.” Often when this topic is introduced to the over 40 crowd it’s viewed rather skeptically; the concern being one of time and value, as a result of insufficient knowledge and experience.
If we think of Egypt as a contrast, consider who led the charge, who was simply in the road first–the youth. Why? The old want stability and peace at any cost; the young see revolution and progress. Hope trumps experience–the youth have a passion for freedom; the old were safe in accepting the status quo, therefore ambivalent about change. Passion trumps ambivalence. Mobile phones, Twitter, Facebook and the Internet all made these changes in the Arab world possible. Social media is just a revolutionary force.
How are you currently embracing and implementing social media marketing in your company and personal branding? Social media is a valuable tool for building your reputation, engaging new, prospective customers and gaining real-time feedback. You are able to experience exponential returns in your customer base that could not be possible through every other means free for your requirements apart from time. So, if you are not on LinkedIn, Facebook, Twitter or some other social media marketing platforms you’re standing still, maintaining the status quo-at least until the younger, more forward-thinking competitor dethrones you. A recent Harris Poll showed that 78% of Millennials, the first generation to be raised with online media, actively use social media. This includes blogs, social support systems and photo and video sharing sites.