Having a website, doing on-page and off-page optimization and analyzing visitors isn’t everything what webmasters and internet marketers should do. You have to know how your website is ranking in several search engines (at least Google, Yahoo and Bing). This applies for every keyword you’re interested in. Knowing the internet search engine result page (SERP) position is very important to understand the traffic volume, any fluctuations in income or just any other parameter that could be related to locate engine ranking.
Generally speaking you can track few keywords manually. You are able to simple enter that phrase in browser and check position of your target page. Nevertheless the manual approach lacks many important steps. It is inadequate to check on ranking, it is practically mandatory to record positions and other relevant data. Having a history of positions can help you to know what changes to the website have contributed for some significant change in ranking. Obviously, fluctuations in positions are natural, internet search engine algorithms change, new websites come each day and many factors donate to the position of your website browsing results.
The easiest way to track ranking is to use some software. There any many such tools around. Market Samurai, like, has an excellent rank tracker module. It tracks not merely rank positions but additionally the amount of backlinks and PageRank. You just need to periodically trigger updates and all relevant data will undoubtedly be collected and stored into database. At any time you will get the most recent data and you may also display graphs showing progress over time.
How you can use the tracking data? You are able to track the progress of each target keyword. If you should be doing SEO you’ll monitor the affectation of each change in page content or external links. The results aren’t immediately seen, but sooner or later you need to spot the difference. If the change in ranking drops significantly then this can be described as a signal of some wrong action on the website. keyword ranking checker tool You shouldn’t mix initial ranking fluctuations that are very common for new websites with ranking changes of older and established pages.
Anyway, rank tracker is among the tools in trade. If internet marketing is your company you then are probably using it on a daily basis. Remember, position browsing engine results in not merely SEO, it can be a reflection of the product quality and usefulness of the content. Quality baclinks significantly contribute to higher ranking, keeping them is pretty easy with good content.