Is Outsourcing SEO Offshore a Good Business Decision?

Outsourcing SEO offshore is becoming increasingly popular as a practical option for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favourite choice from where SEO is outsourced. That is no surprise considering the fact that both countries have abundant method of getting skilled laborers in the field of information technology.

Naturally, projects wanted to western SEO companies have significantly declined crippling their operations. Western SEO companies go out of business while the alternative happens in the east. Unfortunately, some western SEO companies responded by maligning the grade of SEO services provided by offshore companies. Somewhat, their sentiments are understandable but if you pay a close attention to their logic, you will realize exactly how self-serving it is.

Offshore SEO Service Equals Poor in Quality

This is actually the first attack you will commonly hear from western SEO companies. Somehow this is true, in the exact same manner that it is also true in the west. What I’m trying to say is, not absolutely all offshore SEO companies deliver crappy services and not absolutely all SEO companies in the west are reputable ทำ seo.

On the contrary, offshore SEO companies are in fact much better than their western counterparts. In the west, SEO is mostly done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in an office where SEO is their core business. They’re not just housewives with minimal SEO training but they’re highly skilled professionals with in-depth understanding of SEO that has been acquired from intensive trainings.

In the Philippines, SEO professionals need to stay on top of their games. They go through a lot of trainings, seminars and workshops to have edge over their peers, which explains why a lot of them have other skills like web design, graphic design, programming etc. This is a must if they would like to keep their job. Why? Because competition is fierce. There are a lot of skilled SEOs but there exists a few position to fill. Essentially, whenever you use SEO businesses in India and the Philippines, you are working with the bests.

Language Barrier

One of many biggest challenges that SEO companies in the Philippines and India face is language. Because so many of their clients are coming from the US, UK, Canada and Australia, they should use English inside their SEO campaign. Since English is not their first language, you’d expect problems using their grammar. Fortunately, this is not the case for many offshore companies. A substantial amount of SEO organizations in India and the Philippines employ professional writers due to their content needs. Some western companies resort to providing their very own content to SEO companies to make certain correctness in grammar.

And to assume these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, mainly because English is not their first language, is an excessive amount of an assumption. You never have to be an English speaker to understand that businesses operate for the exact same reason – to produce profit. Proper realignment of one’s SEO strategies to accomplish your client’s goals and objectives do not depend in your comprehension of the English language.

Exploitation

The key selling proposition of SEO outsourcing companies offshore is cost-cutting. That is made possible because offshore companies generally operate at a much cheaper cost. Employees are paid a meager salary, almost a next of what an American SEO is paid. Or is it really meager?

To compare two professionals from two countries based on their salary without considering their country’s standard of living is not fair. Similarly, saying that SEOs in India are exploited because they receive just a fraction of the salary paid to an American SEO, is moronic. The expense of living in India is significantly cheaper compared to the US, this means even if their salary is smaller, their purchasing power compensates for the difference.

Conclusion

Clearly, there are a lot of misconceptions about offshore SEO companies. Problems have already been identified which are mutually exclusive to western SEO companies. Results from your own SEO campaign is not correlated to whether you outsourced your SEO offshore or not. It’s more of the way you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not really a bad decision, actually, it provides plenty of benefits to your company.

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