Based on my experience in executing SEO projects for over half 10 years, I’m posting a website entry which relates to the ideas for a customer dealing with any SEO professional or SEO firm for optimizing his website.
o Have complete faith in SEO professional :
After you finalize SEO professional or SEO Company, trust their skills. You also need to trust their knowledge and experience. Do let them have freehand to work on the methodology and indulge yourself in learning basics about their methodology and approach. You can discuss the blueprints they prepare for the website , in more detail with them. This can help your SEO professional in gaining your confidence and also can help you in reaching a comfort level along with your SEO professional.
o Have reasonable / realistic expectations about your SEO project:
SEO can’t work miracles regardless of their experience and past track record. Especially if the site is new, it may take months to essentially see traffic building up due to SEO work. So its quite unfair on your part you may anticipate your website appearing in top 10 search results in just a month of SEO work done. This is the reason why a great SEO professional DO NOT guarantees any results for the SEO job.
o Show patience with the results and be realistic:
SEO is not really a fuse wire which could trigger a chain reaction and your internet site is likely to be bombarded with huge traffic in a matter of time welchen Platz in den Suchergebnissen You need to show patience with SEO. It will take time to implement SEO as it is a scientific approach and may be implemented after taking a series of steps, each requiring thorough analysis. The approach implemented by way of a SEO professional usually takes time to get indexed properly and it may take a little while to get appreciation by search engines with regards to rankings.
o Work in more detail with SEO and treat him as a partner:
You need to detail SEO about every minute thing linked to functionality of your company so that he can produce a good research on keywords. Speak to him about the type of business, customer behavior, product range, your competitors, target group / area. Based on the information given by you, SEO can pick right sets of keywords and can increase your website rankings and get the right traffic.
o Get ready to cover quality work :
Select a SEO professional / SEO company based on the track record. Once zero in on any professional based on the capabilities, then prepare yourself to cover the standard work which you anticipate from him. “If you pay peanuts, you get monkeys “.There are many of folks who are ready to do SEO in several hundred dollars. Their job is simply to stuff keywords and create metas and they’re done. So my advise is be cautious while picking SEO and prepare yourself to cover quality work because it is something is going to bring in more MOOLAH to your company and your growth is dependent upon this.
o Don’t hesitate taking an elementary class from SEO professional about SEO approaches and methodologies: Learn the fundamentals of SEO from SEO professional taking care of your project. It will take little efforts but the reward is fairly satisfying. You will not maintain dark about the SEO progress and you’ll attain a comfort level along with your SEO professional.
o SEO is not really a one time effort:
SEO is not performing a one time job and then sit and wait for the results. You can equate it with the regular marketing and sales efforts. You need to help keep refining the approach based on the results which you get crawl after crawl. You need to measure finite parameters and make changes in your website / content / visuals accordingly so that you get better and better visibility. Following the work is done, its about putting in time & efforts to sustain rankings and continue taking actions for improve rankings.
o The success of your company doesn’t depend entirely on SEO :
This is among the most important points. Don’t depend on SEO for generating more revenues and increasing your company reach among the potential buyers. A SEO can drive targeted traffic to your website , however he can not force visitors to purchase from you whether its service or any product. The particular SALE entirely depends on your product line, service levels you offer, after sales service, product / service pricing and a great many other factors. So its unfair to carry SEO professional responsible if you’re not getting desired jump in sales even with increase in traffic to your website.